ads, lead generation & marketing strategy for tarka london
the brand
TARKA London provides holiday camps, birthday parties and term-time classes for children aged 18 months - 7 years. As seen in Annabel’s, TARKA London offers developmental exercise, social networking and mental skill-building. Offering a traditionally British-themed approach to childcare, TARKA’s core values are to help to build strength, resilience and personal development in these key years of a child’s life. TARKA London operates across London, with their main venues in Notting Hill, Fulham, Chiswick, Knightsbridge & Marylebone.
the goal
Having seen great success in their original locations of Notting Hill and Fulham, TARKA London were looking to drive brand awareness in new areas and expand their communities of families who align with the TARKA vision.
The main goal for TARKA London was to drive first trials at the new sites and build a mailing list of warm prospective parents looking for holiday clubs throughout 2023.
As our collaboration progressed, the goal evolved and we looked to increase website conversion rate, improve in-house processes and drive revenue throughout the year.
the approach
We provided Paid Social & PPC services for TARKA London before incorporating Organic Social Media Management into the mix in Aug 2023. Word of mouth had played a huge role in TARKA’s success so far, so we utilised this concept within our Paid Social strategy. We utilised A/B testing, multiple creatives and re-marketing strategies to help optimise the campaign throughout. As a result, the CPL went from £14 with their previous performance marketing agency, to averaging £3.50 with Skala.
With a higher volume of warm leads at their fingertips, we then moved onto improving TARKA’s nurture strategy, evolving our working relationship to include Email Marketing with the aim of increasing conversion in the long-term.
Discover TARKA here.
44
% increase in Summer sales year-on-year (2022 > 2023)
65
% decrease in cost-per-lead
500
+ leads generated for nurture
LEONORA - MANAGING DIRECTOR AT TARKA LONDON
Skala continue to have a hugely positive impact on our company which we are so grateful for. We have been working with them since the second half of 2022 and we are so happy with the results. They are pleasure to work with and very reliable. Thank you Skala!
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We’d love to help you see similar results for your service-based business. Contact us to start your skala journey and see how we can scale up your business through an integrated multi-channel approach. Book in a free strategy call with us here.